It’s been a long time since there was any activity on this site. Now I’ll tell you all why, in this very last post. It’s not going to be a long or fancy post. Just long enough to clear things out.
Together with two great friends I started a company called KolibriMedia. We focus on music videoes for the most part, but we also make commercials. If you ever wanted to make a music video or commercial through SvensenFilms, you can get the same result from KolibriMedia. Possibly even better.
If you are interested in our work, check out KolibriMedia.com
Thanks for supporting SvensenFilms from 2008-2010. I am forever grateful.
Eirik Svensen
Recently I have been thinking a lot about memories. I even made a film about it a while ago.
The other day I was looking at my old miniDV tapes, and discovered that i have over 120 of them, which means over 5 days of footage. Allthough five days might seem short, it’s a lot when you really think about it.

I want to be better and better at what I do, but some times there can be some major roadblocks to cross. Looking at those tapes today, gives me motivation to keep going. Some of them are funny to watch, some are really embarresing. But all in all they have given me the knowledge I have today.
It’s kinda weird to think that behind those 120 hours, there’s probably ten times as many that you can’t see; Carrying equipment back and forth. Making appointments. Being in meetings. Getting locations. Storyboarding. Editing. Waiting.
And then the big question comes; was it all worth it? Would you do it again?
The answer couldn’t have been more clear.
Every artist need originality. Using the same old ideas over and over again isn’t very good. But we all know that. What most of us don’t know is that there’s a very easy formula to get those great ideas.
Børre E. Werner wrote the book Eurekaformelen (The formula of Eureka) in 2009. By remembering the formula E=IQ^2, your “Eureka moments” will come to you in no time.
He describes the formula where;
E = Eureka
I = Investigation
Q = Question
^2 = Your subconscious

I don’t read a lot of books at all, but it’s easy to put this one in the “favorite pile”. It’s very easy to read, and it’s full of interesting stories. You should definitely check this book out. It will not only help you to get the great ideas you’ll always need, it will also give you some great stories and examples from the life of a great man.
You can order the book here.